Why We Gamble: The Enticement of Almost Winning (LiveScience.com via Yahoo! News)

February 5, 2010 | ROULETTE

Betting on the Super Bowl, roulette, or even online poker can be thrilling, and with the advent of online gambling, it’s easier than ever before. Yet winning and losing can have unexpected effects on the brain that keep people coming back for more, scientists are finding.
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